Overview:  In 2023, I was assigned the responsibility of rebranding Global Print Solutions and developing a new identity for the company. The original logo and brand guidelines had not been updated since the company's establishment, and the directors desired a more modern look to attract a broader customer base.

For my designs, I chose to incorporate the company's original color scheme and build upon it. I integrated the globe imagery from the original design and attempted to create the appearance of a piece of film being peeled from it, referencing the peeling of a heat transfer once it has been pressed onto a garment. The company's transfers are created using water-based inks, making them a more eco-friendly alternative to inks made with harsher chemicals. I wanted to reflect this in the brand by using cardboard packaging with limited print to facilitate easy recycling.